SmartBracket works by capitalizing on opportunities to get relative points, which arise when teams are over- or undervalued. The secret is—there is a difference between how good a team actually is, and how good your friends think they are—and we take advantage of that difference!

SmartBracket evaluates opportunities for relative points in all 9 quintillion possible brackets (in seconds!), to make selections that give your bracket highest chance of success.

We redesigned the existing website and integrated the new design into the pages while completely changing the existing visuals. SmartBracket is a perfect example of how a new and better look can easily change the presence on the web for the better.